As baubles are replaced by call to action messages and Christmas bells chime 10%, 20% even 50% off, we must ask ourselves has the ‘ru, pu, pu, pum’ of Christmas been stolen by the Sale Grinch? Or are retailers simply educating consumers to forego the festive season and demand a bargain?

Join Matt Turner and Alan Morrison from Davidson Branding and Paul Bonnici, Principal, Create & Communicate 2C, as they lead you through an insightful presentation into Christmas windows around the world and compare and contrast ’08 to ’09. This presentation considers global trends and issues that are affecting retailer strategies during Christmas; and sheds some light on what we can expect in 2010.

Following the presentation, a panel of leading retail marketers including John Rogers Visual Brand Manager, Country Road, Neil Kenna, Marketing Manager, kikki.K and other leading retail marketers will join Matt, Alan and Paul as they open up the Christmas vs. Sale debate.

Key Insights

  • Overview of retailer windows around the world at Christmas
  • Analysis of windows between ’08 and ’09
  • Who’s hot and who’s not?
  • Trends and behaviour affecting retailing at Christmas
  • How Australian retailer’s windows fared in relation to the rest of the world?
  • What we can expect in 2010?

In addition our panel will speculate:

  • Are Christmas windows a thing of the past?
  • How large should the reactionary sale scope be?
  • How can we take the Grinch out of Christmas?

Who should attend

This presentation is ideal for Brand and Marketing Managers, Retail Operation Managers, Merchandising and Display Managers and Designers.

Date: Tuesday March 2, 2010.
Time: 7.45am Registration and full Breakfast
8.00am – 9.30am Presentation and discussion
Venue: Zinc, Federation Square, Melbourne
Info: tammy@davidsonbranding.com
Price: $55
Register now, tickets are limited.

About the speakers

portrait of Paul Bonnici

Paul Bonnici
Principal, Create & Communicate 2C

As the Principal and Creative Director of specialist marketing and creative consultancy, Create & Communicate 2C, Paul Bonnici brings a formidable set of brand management skills to the retailing table.

Formerly Marketing and Creative Director of Myer, Paul’s vision for consumer-driven, integrated brand management has been uniquely showcased in his work for the lauded Myer Christmas windows.

‘The Grinch That Stole Christmas’, ‘The Polar Express’, ‘Wombat Divine’ and ‘How Santa Really Works’ all set the benchmark for visual retailing.

Behind the scenes, Paul was also responsible for taking the Myer One Loyalty Program from a niche product to its current position as one of the country’s largest loyalty programs.

Create & Communicate 2C is focused on improving retail business through increased brand awareness, customer traffic and growing market share and sales.

Currently working with a stable of innovative fashion and cosmetic brands including Metalicus, Review, Feathers, Jurlique and Mecca Cosmetica, Paul’s extensive knowledge and insight into leading retail brands, visual brand strategy and store design is without peer.

portrait of Alan Morrison

Alan Morrison
Group Design Director, Davidson Branding

With an innate ability to combine the disciplines of business strategy with the ingenuity of design, Alan is a rare beast in the design and branding profession.

Recognised and lauded as one of Australia’s most lateral-thinking designers, Alan has been at the forefront of design excellence for 22 years.

Alan’s passion has earned him numerous national and international awards from MADC and AGDA, and includes a prestigious New York Clio. He is published in leading design annuals such as Communication Arts and Australian Creative, and has served as an esteemed judge at MADC.

Alan’s distinctive design touch can be recognised on some of Australia’s leading brands and businesses including; Coles Group, Country Road, GE Money, General Motors Holden Dealers, Jeans West, Just Jeans, Kmart Tyre & Auto, Malvern Central, Mitre10, Melbourne’s GPO, Myer, Origin Shops, Secrets Shhh, Stihl Shop, Strandbags, Target and Village Roadshow.

portrait of Alan Morrison

Matthew Turner
General Manager, Davidson Branding Retail

With over 20 years experience in Advertising & Marketing, working with some of Australia’s most esteemed brands and international agencies such as George Patterson Bates, Clemenger Melbourne and JWT, Matt is a renowned brand champion.

As a passionately hands-on manager, Matt’s keen insight and understanding of market dynamics lead him to consistently deliver uniquely tailored communication strategies and advertising solutions.

Working closely with business leaders and managers, Matt champions the belief of growth through innovation, an outstanding example of this being his tenure as Managing Director of Australia’s longest running and leading member based on-line shopping service – Shoppers Advantage (now with over 2 million members).

Other clients who have grown with Matt’s insights include Angus & Robertson, Brashs, Coles Group, Country Road, GE Money, Kmart Tyre & Auto, Levis Stores, Melbourne’s GPO, Mitre 10, National Australia Bank, Origin Shops, Roger David Menswear, Secrets Shhh, Shell Retail, Target, Tattersalls outlets and Telstra Shops.